Hybrid Typography
This was an experimental typography project intended to cross the boundary from 2D to 3D. It is a different take on Schweppes Tonic Water shown in a series of posters. The only text used was that on the bottle label. The effect was created with photography and transparencies, and there was a series of 3 posters from the project.
Typematching
Something I like doing is staring at advertising and signage in the world around me and trying to figure out if it's a typeface I recognise. Sometimes it can be a real challenge, and it really encourages you to remember the details of your favourite letterforms.
![[/design/schweepes_tonicwater.jpg] [/design/schweepes_tonicwater.jpg]](http://www.BEustaceDesign.co.nz/uploads/images//design/schweepes_tonicwater.jpg)
Featured Typeface ... Matrix by Zuzana Licko, of Emigre
Every now and again you find a typeface that intrigues you, gels with your personality, engages you creatively, or piques your curiousity ... Matrix was one such typeface for me. EMIGRE, a digital type foundry, (one place where you can purchase fonts that makes the world a more textual place) has produced many unique and interesting typeface designs. Zuzana Licko in particular was a pioneer in the design world. Interested in knowing what the difference is between a 'typeface' and a 'font'? HAVE A READ.
![[/design/matrix_returns.jpg] [/design/matrix_returns.jpg]](http://www.BEustaceDesign.co.nz/uploads/images//design/matrix_returns.jpg)
Type Experimentation
There are exercises that you can do to open your mind to different type styles and this is the result of a typebook doing exactly that. Using restrictions on what fonts you use, size, weight, etc, and then adding them back in, gives you a chance to revitalize. I would love to be able to do more 'art-type', it's definitely on my to-do List.
![[/design/yesdear_cover.jpg] [/design/yesdear_cover.jpg]](http://www.BEustaceDesign.co.nz/uploads/images//design/yesdear_cover.jpg)
![[/design/yesdear_sections.jpg] [/design/yesdear_sections.jpg]](http://www.BEustaceDesign.co.nz/uploads/images//design/yesdear_sections.jpg)



